"The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring."
"Designers are meant to be loved, not to be understood."
"Make it simple, but significant."
We do not charge by the hour. We do not charge you when we pick up the phone or send you an email. We do not charge you for taking you to lunch or travel time or any kind of stuff that is disconnected from the real value of what we do. We invest in long term relationships with our clients, and we measure the value of our services in the same way that you do. We have a lot to offer, and we provide it in a way that doesn't hurt!